Arquitetura · Data Intelligence Hub

From source to decision maker.
Em uma plataforma única.

A UpQuery é construída sobre uma arquitetura em sete camadas integradas — substituindo o que normalmente exige cinco ou mais fornecedores diferentes. Tudo em um único ambiente corporativo, totalmente gerenciado.

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Data Intelligence Hub UpQuery architecture — data flow from enterprise sources to decision maker, undergoing ingestion, Structured Data Lake, processing and delivery channels

Arquitetura completa do Data Intelligence Hub UpQuery — leitura da esquerda para a direita.

The seven layers in detail

Cada camada é parte de a coherent whole.

A unificação não é só comercial — é arquitetural. As sete camadas compartilham metadados, governança e ciclo de execução.

01
INGESTÃO DE DADOS

Conexão com qualquer fonte corporativa.

Configurable ETL/ELT pipelines for relational banks (SQL, Postgres, MySQL, Oracle), ERPs (SAP, TOTVS), CRMs (Salesforce, HubSpot, RD), corporate spreadsheets, Internal APIs and legacy systems.

  • Full or incremental loads, automated and audited
  • Error handling and quality validation at source
  • Schema mapping with versioning
02
STRUCTURED DATA LAKE

Central repository in medallion architecture.

The data is organized into three progressive layers — bronze, silver and gold — following the best market practice for corporate Data Lakes.

  • Bronze: raw data, exactly as they came from the source
  • Silver: processed data, normalized and deduplicated
  • Gold: aggregated data ready for analytical consumption
03
VIEW

Dashboards Designer integrated into the platform.

Construction and consumption of executive dashboards in the same environment. Indicator centers by area (commercial, financial, operations, RH, marketing), with native analytical depth and drill-down. No dependency on Power BI, Tableau or Qlik.

04
AUTOMATIC MESSAGING

The right information, on the right channel, at the right time.

Business rules engine that triggers automated communications — critical alerts, executive summaries, goal notifications. Substitui Power Automate, Zapier or ad-hoc development.

  • E-mail (transactional and batch)
  • WhatsApp (oficial via Business API)
  • Push notification em apps mobile
05
IA CONVERSATIONAL

uSense — AI trained on your company's data.

AI-driven executive interface that answers questions in natural language. Trained in vocabulary, on customer KPIs and business rules — not a generic LLM layer pasted on top of the data.

  • Ask via chat in the app or directly via WhatsApp
  • Text responses, table, graphic or audio
  • Each response with traceable data source
06
MONITORING

Full observability of the operation.

Real-time pipeline monitoring, loads, executions and consumption. Allows the technical team to see the health of the platform and UpQuery to guarantee operational SLA.

  • Auditable logs of all runs
  • Operational alerts for pipeline failures
  • Performance and capacity metrics
07
GOVERNANCE · CROSS LAYER

Security and compliance from day one.

Governance is not an additional module — it is a layer that cuts across all the others. Granular access control, full audit, traceability by consultation and adherence to LGPD form the basis on which all other layers operate.

  • Profile access policy, area, branch or user
  • Audit trail of each query and response
  • Masking sensitive fields
  • Native GDPR compliance
Conhecer a página de Governança →
Por que um Hub é diferente

Modern Data Stack vs. Data Intelligence Hub.

A diferença que importa quando se compara arquitetura na hora da decisão técnica.

TRADITIONAL APPROACH

Modern Data Stack

5 a 7 different suppliers integrated point-to-point: Fivetran or Airbyte for ingestion, Snowflake or BigQuery for storage, dbt for modeling, Power BI or Tableau for visualization, Power Automate for messaging, and an extra layer of conversational AI. Each contract with its own pricing model, your latency and your operation team.

  • — Multiple vendors to manage
  • — Variable and unpredictable cost
  • — Governance applied by integration
  • — Need for DBA, FinOps and data platform
UPQUERY APPROACH

Data Intelligence Hub

A unique platform, fully managed, that brings together intake, Data Lake, preview, messaging, Conversational AI, monitoring and governance in a single environment. Operated by your team, powered by UpQuery, with native governance from day one.

  • + A single contract and supplier
  • + Predictable cost, scope of evolution included
  • + Native governance, transversal to all layers
  • + UpQuery team takes care of DBA, performance and evolution
Next step

Let's discuss the ideal architecture para sua operação?

Agende uma conversa técnica de 45 minutes with an UpQuery architect. Avaliamos seu cenário atual e mostramos como o Hub se encaixa.

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