Organizations in Latin America have already noted the importance of digital and technological implementation for their results. Proof of this is that 90% of Latin companies are expected to invest in or experiment with emerging technologies over the next 12 months. The managers' proposal is to increase the efficiency and productivity of their businesses.
This is what research carried out by Harvard Business Review Analytics Services in partnership with NTT Data points out., global IT services and innovation company. The study, called “Boosting the adoption of emerging technologies in Latin America” was carried out with 316 executives not only from Brazil, but also from Argentina, Chile, Mexico, Colombia and Peru.
AI among the most used technologies
This would be a response from managers to the changes and innovations imposed by the market itself. Consumers have behaviors that are increasingly adapted to technologies and their infrastructures. That's why, companies and companies that want to remain competitive must digitize processes and encourage innovation in their organizational culture.
Com 68% membership, the study points out that Onboard Computing (Edge Computer) It is the technology most used by organizations, ensuring speed and scalability. After, comes to biometrics with 63% and the proposal to strengthen security. Right away, advanced robotics appears (60%), virtual and augmented reality (56%), 5G (55%) and artificial intelligence (54%).
The motivation for investments
Other technologies with recent rise can also be mentioned, as digital currencies with the intention of investing 49% between executives and the metaverse, com 45%. The study made it clear that emerging technology is aimed at as a mechanism to improve productivity and achieve management with faster decision-making.
That's why, improving production efficiency and reducing production costs are key points for interviewees. According to the leading partner of Digital Technology Americas at NTT Data, Alberto Otero, the study shows that the current results and the outlook for the future are positive.
In the end, study participants assessed that emerging technologies are very important or extremely important for business. “The main contribution provided by this report is that, contrary to what generally happens with studies of this type focused on regions such as Europe, North America and Asia/Pacific, it allows us to understand the reality of Latin America”, said Otero..
Investment that has a return
Yet, 87% of executives said they benefited from technologies in the last two years and 88% agree that this type of investment pays off. For them, this is reverted not only in profit and revenue, but also in customer retention and brand repositioning.
In addition to the most adopted technologies and the objectives, the challenges of investing in technology were also analyzed. Among the main obstacles highlighted by executives are: talent shortage (73%), Difficulty integrating solutions (34%) and lack of financial resources (31%).
Although, for Pablo Sáez, Lead partner of Digital Technology at NTT Data Brasil, technology would be the main means of dealing with adversity. “At a time when companies are becoming digital businesses, staying ahead in embracing emerging technologies means facing the challenges that lie ahead in terms of product, competitiveness, growth and resilience”.
