After the pandemic, the online shopping modality took a big leap and gained many followers. At the moment, electronic retail generates around US$ 100 billion in Latin America alone.
Nonetheless, The forecast is that the market will continue to expand in the coming years. For that, Entrepreneurs must continue to improve. The trend is for retailers to invest in logistics with a focus on sustainability and alternatives for customer loyalty.
This is what the unprecedented study carried out by Latitud points out, platform to support entrepreneurship and startups. Opportunities in e-commerce were mapped to serve the most different sectors of the economy.
The main trends in the segment
A trend highlighted by the study is to overcome logistical problems. That's why, Improving internal and delivery processes will be a natural behavior for retailers looking to stand out.
The focus is on investing in innovative technologies and players focused on sustainability that adopt less aggressive modes and processes for the environment.. Furthermore, Another feature will be investing in digital goods in e-commerce sales.
That's why, e-book, e-learning, streaming and video games are products that should gain space next year. The expansion of e-commerce will also be closely linked to customer loyalty programs or measures.
Yet, Another trend highlighted by the study is mobile-first, adapting shopping for smartphones, Current shopping preference among most consumers. The Latitud Study also pointed out other trends, some already in progress:
- Accelerating e-commerce across borders
- Rise of social commerce (Social Commerce)
- Digitization of payments
Opportunities and challenges
Beyond trends for retail companies, the platform mapped penetration rates throughout Latin America. Evidently, the analysis was not restricted to opportunities for the future, How you diagnosed the main bottlenecks and challenges.
That's why, sustainable logistics trends are an answer to delays in goods deliveries, one of the main shortcomings of Latin e-commerce. Like this, the retail sector classifies logistics operators as “expensive and unreliable”. In the end, the delay in receiving the product directly affects the credibility of companies.
128 millions of Brazilian buyers
The growth of e-commerce with the conditions imposed by the pandemic caught the attention of the market as a whole. Only in 2020, 10 millions of people made their purchase online for the first time.
But, now, The forecast is that the segment's penetration rate will increase from 11,75% to 13,6% until the year of 2025. Today, Brazil has 126 million digital consumers and leads the Latin American ranking among the countries with the largest number of active buyers.
After, Mexico appears with 60 million and Argentina with 25 millions of buyers. Nonetheless, the Brazilian market has the potential to expand even further. At the moment, the penetration rate in Brazilian e-commerce is 10,8%, half that of the United States with 20,8%. To China, although, leads by presenting a rate of 27,7%.
