The Brazilian market forecast is that eminent technologies such as Analytics, Cloud (cloud) and Artificial Intelligence (AI) gain even more prominence throughout 2023. In addition to expanding and improving these well-known solutions,, for many companies and organizations, data security will remain a priority.
These trends were confirmed by the International Data Corporation (ICD), at a press conference held this Thursday, 2. The information was measured through the Prediction Brazil survey, which highlighted the main predictions and bets for the Brazilian IT market (Information and Communication Technology) and Telecom.
The conclusion of the ICD was based on data from 2022 and interviews with executives, bringing growth percentages and forecasts of invested amounts. Furthermore, the consolidation of 5G in Brazil is also expanding technological horizons among the corporate environment.
7 trends in IT and Telecom for 2023
Many of the expectations for 2023 are due to the strengthening of B2B. At the moment, Brazil is in 11th place in the global ranking in the IT segment. Although, now, driven by the consumption of technological solutions among companies, The main focuses will be improvement and news regarding software and cloud.
The research stipulates an increase in 27,6% only for SaaS systems (Software as a Service) em 2023. Many companies stated that they were interested in making strategic investments in AI, customer experience, security and data management. Check out other trends highlighted by the ICD survey:
1 – Reduced cloud costs
Optimizing investment in cloud technologies through automation is one of the main trends for the year. The forecast is that companies will invest even more in FinOps (infrastructure financial expenses) and management services via IaaS (Infraestructure as a Service) e PaaS (Plataform as a Service).
2 – Wireless First
Em 2023 wireless networks are expected to gain space due to the expansion of the 5G connection. The so-called Wi-Fi 6 expects growth of 17% through the levers of other emerging technologies, such as Artificial Intelligence and Internet of Things.
3 – Fusion of AI with automation
Technologies with this potential must make significant progress, second only to technologies such as cloud and data security. Investments in the area are expected to exceed US$ 1 billion in spending, what would it be 17% more than in 2022.
4 – Device market
Smartphones, computer servers and wearables saw modest growth in 2022. Even so, represent 43,7% among all revenues linked to IT. The smartphone market should lead by moving US$ 13 billion, followed by computer servers.
5 – Security solutions
Cybersecurity is a priority among 53,6% of Brazilian executives due to the growth of virtual interactions. That's why, it is estimated that US$ 1,3 billions are invested in this type of technological solution, representing 13% of growth.
6 – ESG Market
Manufacturers and distribution channels with ESG products and services should also gain greater prominence in 2023. The highlight in the area is DaaS (Device as a Service) which features reverse logistics and circular economy.
7 – Virtualization in networks
In the Telecom area, a strong trend is the virtualization of networks. The proposal is to guarantee the transformation of companies through cloud consumption by strengthening ties with providers. This virtualization of networks is expected to happen 35,2% em IaaS e 42,2% in PaaS.
