It's been a long time since Instagram stopped being just a personal social network and became a commercial channel as well.. That's why, Meta has tested an old need among content producers: scheduling posts and Reels directly through the app.
If approved, This new feature will allow any user (professional or personal accounts) Schedule your publications without having to install other applications. Scheduling will allow you to choose between future dates within a period of 90 dias. Specifically, the new feature sets exact hours and minutes for the release of content and videos.
At the moment, to schedule posts, Instagram users need to turn to the Meta Business Suite app, to the Creative Studio or third-party tools. Like this, users can program directly through Instagram only live broadcasts.
More organization for content creators
Testing of this feature was confirmed by Meta itself directly to the Mashable website. Users benefiting from testing, inclusive, took prints and disclosed how the scheduling process would work.
As announced, to do the programming, the user must start and load the content as usual. Then, You can make the necessary edits directly in the application and, before publishing, will choose the option titled “Advanced Settings”.
The alternative will be available on the same screen where you can currently add location and tags to publications. Ali, you will be able to find the following option: “Schedule this post”. Beyond scheduling, the new Instagram feature will also provide a section for the user to view all posts or Reels already programmed on the profile.
This ensures greater organization and planning, facilitating changes and rescheduling, if necessary.
No confirmations or deadlines
Direct scheduling, although, is in an experimental phase and is only available to a small portion of users around the world. That's why, There is no guarantee that this feature will be, in fact, approved by Instagram.
Other than that, as it is merely a test, scheduling can be made available in other formats. In the end, Meta did not provide further details about the experiment, much less defined a deadline for releasing the resource to all members of the social network.
