Just like other digital platforms, LinkedIn is also investing in Artificial Intelligence (IA) to improve your users’ experience. The corporate social network would be developing the “LinkedIn Coach” tool that will facilitate searches and applications for vacancies and jobs.
The new feature will work as a digital assistant that will help users navigate the social network, finding the best results for your professional profile and needs. This will be done through a chatbot that would answer key questions from professionals, as: “What to [company] he does?” e “What is the culture of [company Y]”?
The questions would be responsible for filtering the applications, personalizing users’ experience and increasing their knowledge about companies, brands and vacancies. In addition to helping with the job search, the expectation is that the new feature “teach new skills”, although there are still no details on how this will be done.
Microsoft is investing in AI
The “LinkedIn Coach” feature is already in the testing phase and will also propose that profiles increase their network of contacts through smarter searches. Recently, Microsoft has included AI chatbots on almost all of its platforms, like Bing and Copilot, for example.
How LinkedIn is part of the company, It was already expected that digital assistants similar to ChatGPT would also be implemented on the social network. Microsoft is one of OpenAI's largest investors, ChatGPT developer, and has also created its own solutions in this technological area.
LinkedIn doesn't give many details
This new Microsoft solution was discovered by application researcher Nima Owji, who made a post on X (Twitter) talking about the subject. The expert is known for revealing first-hand new features of different digital platforms. Your post said:
“LinkedIn is working on LinkedIn Coach, an AI assistant that helps you apply for jobs, learn new skills and find ways to connect with your network”, says Owji's post.
Nonetheless, the LinkedIn spokesperson, Amanda Purvis, didn't give much information about the new tool. For the The Verge, she claimed that the service is “always exploring” new ways to improve the user experience and “will have more to share soon”.
