A Apple (AAPL) is very close to achieving the great feat of reaching the historic market value of US$ 4 trillion. Already this Monday, 23, the technology company's shares were trading at US$ 254,53 na Nasdaq. Based on this, the market value of the brand was raised to the highest ever recorded of US$ 3,85 trillion.
The company's shares have been growing since November, reaching a percentage of 16% in these last months of the year. These numbers caused Apple to add $ 500 billion to its capitalization. Nonetheless, growth remains day after day. The updated value of the shares, regarding this Thursday, 26, is in US$ 3,92 trillion.
Sales powered by AI
Year to date, the company's shares had a significant increase in 37%. When this US$ capitalization milestone 4 trillions is conquered, Apple will be the largest company in the world in the market value category. Behind this growth and, consecutively from the increase in sales of products, is artificial intelligence (IA).
The advancement of this technology has brought innovation to the brand in general, promoting the super cycle of updates, especially from the iPhone. Therefore, sales of the brand's flagship product saw a significant increase.
Microsoft and Nvidia fall behind
In addition to the title of largest company with the most capital on the market, Apple will be confirming its significant leadership in the segment. This growth of the company allowed the brand to surpass technology giants, like Microsoft (MSFT) and Nvidia (NVDA).
Beyond the effective use of AI, Apple has stood out for strategies that focus on its “relevant product ecosystems” in an increasingly competitive market. These latest numbers demonstrate how concerned the brand is in maintaining its leadership position in the market..
