Artificial Intelligence (IA) and its many possibilities marked the year of 2024. Nonetheless, The forecast is that investments in its applications will also be expanded over the course of 2025. Taking into account the insertion of technology not only in business, but also in people's routine, AI capabilities will be improved in the coming months.
Smart solutions should achieve greater personalization of experiences, being used as an innovation strategy in the segments. Studies carried out by Forrester, Gartner and IDL show that companies will continue to prioritize investment in automation. According to the survey, 80% of CIOs in Brazil plan to optimize their operations using AI.
Promotion in marketing and education
The proposal is to emphasize more strategic and complex activities, especially through solutions and platforms with generative resources. That's why, tools like ChatGPT and Dall-E should be improved in 2025, mainly in segments such as marketing and education through the generation of text and image content.
In the business context, AI should be a way to narrow the way companies and consumers interact, further personalizing this treatment. The healthcare sector is a good example of how technology has enabled rapid diagnoses, monitoring complex conditions and personalized treatments with clinical data analysis.
Replacement of repetitive jobs
Many people still see AI as a threat due to its power to replace their functions in the job market.. The prediction is that manual tasks, repetitive and administrative tasks are even replaced by technology. Nonetheless, according to the Forrester study, professionals should migrate to creative roles, humanized or high resolution of complex problems.
Despite this threat, AI advances also bring opportunities for industry specialists. Em 2025, there will possibly be more vacancies for professionals such as data scientists and systems engineers.
Regularization and security are challenges
Safe use, fair and inclusive AI has been a global debate for some time. Em 2025 transparency in the use of algorithms will remain high, as well as the demand for effective regulation of the use of technology. Another field that should receive increased attention in 2025 is cybersecurity.
In a highly digitized world, artificial intelligence comes in as an ally for cyber protection, ensuring security against data leaks and information integration. Another challenge facing the subject of AI is related to ROI (Return on Investments) investment in this type of technology.
Sustainable automation
Just like the regularizations, There is strong pressure from governments and organizations for automation to be increasingly sustainable. That's why, em 2025, sustainable industrial processes and the reduction of environmental impacts are other demands that will receive attention from the technology sector. Part of this work can already be seen, especially in agribusiness.
