Seeking to distance itself from its competitors, Nvidia works to maintain its position as leader in the AI market (Artificial intelligence). The company presented its new generation of smart chips this Sunday, 2, during the COMPUTEX technology conference, Tapei, Taiwan.
At the opportunity, the CEO of Nvidia, Jansen Huang, announced “Rubin”, a new AI chip architecture. The novelty’s main proposal is to accelerate constant technological advances in the market. This model will work in conjunction with the brand's most recent generation, o “Blackwell”, which was presented in March this year.
“Today, We are on the cusp of a major shift in computing. With our innovations in AI and accelerated computing, we're pushing the boundaries of what's possible and driving the next wave of technological advancements.”, said CEO Huang.
Nvidia bets on constant updating
This is Nvidia's second AI chip launch in just three months. It is precisely the fierce competition in the artificial intelligence market that is driving investment in launches. The “Rubin” model, nonetheless, will not replace “Blackwell”.
On the contrary: the new generation was developed to increase the range of the company's consumers, so that you keep up with market trends and updates. The “Blackwell” chips are still in the production phase and will be available to customers by the end of the year.
But, the “Rubin” platform will offer new GPUs, important technology for training and implementing AI systems. The new generation of chip also brings other features, as the central processor called “Vera”. Although, the company gave few details during the product announcement.
Schedule with annual releases
Nvidia's CEO also stated that the company wants to maintain the accelerated pace of chip launches. Therefore, new models should be launched annually by the company. This is a pretty significant acceleration when compared to Nvidia's timeline from two years ago.
Therefore, competitors need to stand out to achieve the company's achievements. Among the main names in this “race” are Intel and AMG. Even so, not last fiscal quarter, its gross margins lagged behind Nvidia's.
Apart from the number of startups that are joining this market, big technology companies, like Microsoft, Google e Amazon, they also compete with Nvidia when it comes to AI in general. Although, Big techs are also major buyers of the company's products.
