Or IT market (Information Technology) has been expanding and qualifying in Brazil. A survey carried out by the Brazilian Association of Software Companies (ABS) pointed out that the software market is currently valued at R$ 225 billion (US$ 45,5 billion), encompassing software activities, hardware and technology services provided.
According to the survey, Brazil has more than 33 thousand active companies, becoming a Latino leader in the sector. Soon after, are countries like Mexico, Colombia and Argentina. The growth would have been driven by factors such as the acceleration of digital transformation in Brazilian companies, strengthening infrastructure in the country and expanding remote work.
Brazil as a global reference
The survey, entitled “Brazilian Software Market – Panorama and Trends 2024”, was carried out in partnership with IDC, market intelligence consultancy. Those involved argue that Brazil has the potential to become a global reference, serving as a hub for technology.
Even because, 65% of today's big techs already have headquarters in Brazilian territory. Some examples are Google, a Microsoft e o IBMG. Nonetheless, the IT market must work to keep this data on the rise. Even with the growth recorded, the technological landscape still presents significant challenges.
High competition, low qualification
Mostly, This concerns mechanisms that guarantee the sustainability of operations in the long term. One of the main problems, faced at a global level, is the shortage of qualified labor. This happens because professionals do not keep up with technological advances and constant innovations..
Another challenge is the great competition in the sector. This makes companies that want to stand out increase their efforts, investing more and more to keep up with the market. To ensure growth, technology companies must know how to niche activities, measure brand value and make partnerships and strategic investments – among other actions.
200 thousand trainings per year
Despite the low skilled workforce, IT is a highly sought after professionalization among Brazilians. A Tesla, North American company focused on recruiting talent in the area, pointed out in a study that the Brazilian market is the largest producer of technology talent in Latin America.
Professional training is prioritized. This is reflected through the 153 national institutes of science and 6 universities listed among the 500 best placed in the US News global ranking & World Report. At the moment, 200 thousand IT professionals graduate in Brazil per year.
