With more demanding consumers, connected and impatient, The online shopping sector has been changing rapidly with updates brought about by AI technology (Artificial intelligence). E-commerce platforms have adapted their strategies, simplifying and making the shopping experience more integrated. At the moment, customers can now count on quick steps, automated and in real time, finding, evaluating and purchasing products without leaving the search area.
Recently, Google announced a feature update that combines Shopping Graph with Gemini generative AI models. The combination allows the user to access a larger catalog of products, but, in a personalized and more visual way. At the moment, Shopping Graph has more than 45 billions of item listings available. Nonetheless, Gemini understands user intent and provides accurate recommendations while browsing.
This new shopping experience allows consumers to expand their searches, receiving suggestions, making comparisons between models, mapping prices and offers and, yet, finalizing the purchase directly through the Google environment. The main benefit of Google resources is concentrating the entire purchasing process on a single platform, with more agility. As of this latest update, the Shopping Graph home page will also be personalized by consumer behavior.
Augmented reality and virtual try-ons
The new experience, nonetheless, was initially released in the United States with no plans to be released in Brazil. There are many changes to the purchasing journey. The platform also offers real-time information for tracking prices and promotions. Furthermore, some shopping sessions will feature an immersive experience, as is the case with beauty products and clothing. Now, the user will be able to take virtual tests with AI, access comparable videos of products and fitting rooms in augmented reality.
New digital consumption logic
Google's initiative is a response to changes in online consumer behavior, that require more agility and fewer obstacles between intention and conversion. By allowing the entire process to occur in a single interface, the company Google reduced steps, improving the experience and offering brands more visibility opportunities.
