With the advancement of intelligent solutions like ChatGPT, Claude e IA Perplexy, Google launched a new update integrated into the search tool to remain competitive in the market. This Tuesday (20), the company presented the new IA Mode, at the I/0 conference. The feature proposes to modify the way users will interact through the browser.
More like a digital assistant than a search engine, innovation will transform interactions into interactive responses, personalized and automated actions. Keeping IA Mode enabled, the search engine will not just display a list of links and, sim, complete answers in natural language. Nonetheless, until now, The new feature is only available in the United States.
Investment in personalization
By accessing multiple data sources, Google will allow different functionalities for navigation customization, like deep search, o Search Live e o Project Mariner. Deep Search will delve deeper into complex topics by analyzing multiple sources available on the internet. Search Live is a feature that will allow the user direct interactions with voice and video.
Project Mariner will perform automatic navigation tasks. Direct access from searches can help organize trips, purchasing tickets and comparing prices, for example. Yet, with authorization to access browsing histories, IA Mode will be able to cross-reference information from other Google applications, like Gmail, Maps and others.
Google loses space
Search traffic on the Google platform has seen significant drops in recent times. Due to the popularization and advances of AI, the company has been under pressure from the accelerated growth of other intelligent solutions and organizations. These competitors ended up attracting the public that, previously, used the Google search engine as a reference for direct searches, doubts and content exploration.
