Google continues to work to stay at the forefront of search innovation. That's why, your searches in Brazil are being improved through generative AI. This Wednesday, 8, the company announced its new SGE feature (Search Generative Experience) which allows you to improve results with artificial intelligence in the Portuguese version.
Still in experimental phase on Chrome for desktop, The new feature will summarize research and suggest additional topics. The proposal is to delve deeper into the topics sought and allow users to discover new content quickly, fast and informative. Google claims that the tool allows you to speed up connections across web pages.
How to enable or SGE?
The new feature can now be tested first-hand by interested users. Until now, searches are carried out using the new Google program, o “Search Labs”. Nonetheless, to use the feature, just enter your page through the Google Chrome browser and activate the program in the settings. From next week, SGE will also be available on Android and iOS versions via the Google search application.
According to the company, the solution can deliver an overview of a given topic and allows the user to discover new points of view and insights. Among the other differences are features such as conversational mode and instant responses that generate links to other sources on web pages..
“We designed these new experiences to highlight and draw attention to content on the web, facilitating access to more links and a wider range of information sources”, says Bruno Pôssas, vice president of engineering for Google Search. As an example, Google demonstrated the searched question: “How to join a women’s football team”. Artificial intelligence generated a complete summary highlighting other topics to consider such as age, location and other details.
Concern about veracity
With the desire to revolutionize the way people interact on the internet, Google confirmed its responsibility for keeping the tool safe and free from fake news. Google's AI methodology uses data obtained from its search database. But, the company states that the feature is still being improved to improve its accuracy and results.
In order to prevent the spread of false or harmful information, the Google team used additional protections during the development of the solution. Among them, is the limitation of types of research to specific cases. On its official blog, Google spoke:
“We are taking a responsible and thoughtful approach to bringing new generative AI capabilities. We train these models to maintain a high standard of quality and will continue to make improvements over time. They rely on our signature systems that we’ve been improving for decades.”, the company spoke out.
