Female participation has increased significantly in an area still largely dominated by men: digital investments. In women's month, data released by the Federal Revenue showed that the interest of this segment of the population in investing in cryptocurrencies has increased.
The information is based on the high growth in female CPF declarations. According to the agency, cryptoactive operations more than doubled between January 2021 and January 2023. Therefore, at the moment, women represent 25,87% of market investors, while men still total 74,13%.
Even though the male audience is the vast majority, year after year women lose their fear of taking risks, developing a less conservative investment profile. This interest would be associated with the diversification and regularization of the cryptoactive market.
Investment value also increases
Data from the Federal Revenue Service not only points to greater female participation in investments but also points to a tendency for women to take greater risks. As well as the number of CPF’s declared, the value of operations carried out also almost doubled.
Now, women total 17,17% of the total amount of Brazilian crypto investments. Among so many financial modules to invest in, Digital currencies have attracted the attention of those starting a portfolio or interested in diversifying it. Cryptocurrency is a new risky asset class that already has a capitalization of US$ 1 trillion.
Among its main projects are digital currencies such as Bitcoin and Ethereum. Although, a study carried out by Fidelity showed that only 33% of women feel confident in making investment decisions.
Propensity for new memberships
Low risk in investments is a confirmed characteristic of the female public. This factor is derived from several reasons in the social and personal sphere of the woman.. Nonetheless, looking for changes, financial institutions and communities can already detect these aspects.
“Normally these women investors head their household. Or, even, there is a lack of identification with the assets, because we know that they invest in companies that generate a relationship of trust and identification of purpose”, explained Fernanda Ribeiro, co-founder of Conta Black.
Now, new regulatory laws and the democratization of the crypto market tend to encourage even more women. Inclusive, There has already been research carried out that shows a greater propensity for women to enter this new market. Em 2021, financial services company Bankrate brought 16% of female interest against 11% of male interest in this same segment.
