Improving the consumer experience and stimulating the profitability of companies and small businesses is among the Goal’s priorities. Now, Brazilian customers will be able to find stores, companies and establishments on WhatsApp, facilitating the purchase of products on Android devices.
The resource announced by Meta is called “Business Guide” which facilitates this location via a search engine by name or company selection category. Like this, the user can chat and buy items and products through WhatsApp without having to visit other applications or websites.
Purchases can be made via credit or debit card. This type of functionality has been in testing since last year, although, only in São Paulo. “The Business Guide focuses on small local businesses and allows you to easily find companies nearby – a flower shop, bakery or beauty salon, for example”, Meta spoke out in a statement.
Due to the great adherence of Brazilians to WhatsApp, Brazil was the first country to have the new resource, which has an extended version for small business owners. Nonetheless, the facility is also now available in Colombia, Indonesia, Mexico and the United Kingdom.
How to use the new feature?
Locating companies or stores via WhatsApp is quite simple and does not require the company number to be already present., in fact, saved in contacts. When logging into WhatsApp, the consumer must access the “New conversation” field and select the “Company” option. After, You can search by name of the establishment.
There is also the option to search by category., determined by the user. The new, although, is only available for Androids. Meta has not yet released a forecast for the feature to include iOS devices.
Payment facilities
The search for companies is one of many updates that have been updated on WhatsApp. That's why, the expectation is that, shortly, the new feature is already enabled globally. To qualify trades, Meta was already testing payment methods via chat – including, not Brazil, payment by PIX is already a reality.
Now, consumers will be able to make purchases using cards from Rede networks, Cielo, Getnet, Mercado Pago and Fiserv via the messenger app. Other similar features are also being tested and implemented on other social networks in the Meta group, Facebook and Instagram.
