Samsung seeks to expand its operations in the wearable market by investing in cutting-edge technology for next year. Being rival and inspired by Meta Ray-Ban Smart Glasses, the Korean brand will launch a pair of smart glasses without an attached screen (display). Nonetheless, the launch will have access to the Gemini AI assistant and features like Live View – similar to the Google Pixel Buds experience.
The forecast is that the new product will reach consumers by the end of 2026, using a version of Android XR for operation. The Samsung, nonetheless, did not disclose the price or further technical details of the product. By proposal, already announced by the brand in 2024, It is different from the existing Android XR headset.
Smart glasses had 2025 as an initial forecast for release. But, with the deadline expired, the company is now looking to reposition itself in the wearable market, which continues to expand among technology giants. The strategy is part of a broader plan to expand the portfolio of smart devices, going beyond smartphones, tablets e headsets.
Wearable market on the rise
Experts in the field believe that, with big companies like Apple, Google and Xiaomi also investing in the sector, Samsung seeks to capture a significant share of this growing market. For that, the strategy is to offer multiple options for consumers interested in wearable technology.
Beyond smart glasses, the brand is also working in partnership with Google on the “Project Moohan” headset, which promises to provide more immersive virtual reality, similar to Apple's Vision Pro. The device, which will be launched by Google, will feature an LCoS display (Micro Liquid Crystal Display), capable of displaying environmental information and multimedia content with high quality.
These two launches should reposition Samsung as a stronger competitor in the wearable market, strengthening your presence in front of your competitors.
