On the rise, the Metaverse could generate up to US$ 5 trillion in revenue by the year 2030. This is the prediction conveyed by a report recently released by the consulting firm McKinsey & Company. Although, the research also pointed out that the humanization of experiences in virtual reality is a challenge to achieve the objective.
Nonetheless, the segment is already prepared to offer alternatives to its users. The bet is on exploring people’s senses, integrating sensations of smell and touch into experiences. One of the new features is technology from OVR Tecnologia, presented at the Consumer Electronics Show 2023 (CES).
The company developed a headset that releases aromas during experiments. The perfumes are in a cartridge, coupled to virtual glasses, allowing up to eight scents and varied olfactory sensations to be created.
Selected aromas
The technology works with a Bluetooth connection, releasing aromas into the physical environment while the user walks through virtual environments. Other than that, the device had special development. The essences were researched and selected by global experts ensuring a more truthful experience for the consumer.
The launch of this technology is scheduled for the end of this year, as the company believes that the Metaverse will quickly reach the most varied economic and social segments, as trade, welfare and education.
Touch sensation in the Metaverse
Another promise is the sensation of touch in virtual reality. Still at the CES fair, the company FireFlore Games presented a dating app that allows users to feel sensations similar to touch.
Nonetheless, There is still no deadline for the launch of the new product. The company expects the Metaverse to be made available on a large scale on the global market. About that, Organizations must prepare for consumers to adapt to all these interactive new features.
Being a great showcase, the CSE international fair takes place in the United States every year, covering technological and consumer launches and projects. Em 2022, the Metaverse was among the main trends, as well as cryptocurrencies and blockchain.
