A new technological initiative is promising greater transparency in the use of generative Artificial Intelligence (IA). An advanced algorithm is diagnosing the sources used in AI content creation models to increase quality and credibility, but, mainly, reward those who work with these materials.
The technology is being developed by ProRata, a new startup on the market. The source tracking service aims to ensure the origin of AIs in a market that currently deals with an excessive volume of data. With this feature, the original creators would be duly compensated and remunerated for the content generated.
The startup's objective is to license its technology to other companies, further facilitating this fair assignment of copyright. In this way, in a long term, benefits should include both ordinary users, as large partner companies.
How this algorithm works?
The new tool uses patented algorithms that allow you to analyze AI-generated output – whether in text format, image, video or audio. Therefore, original components used for content creation are tracked. Through survey, percentages for each copyright holder are assigned, providing adequate remuneration.
For that, The startup's business model includes revenue-sharing agreements with content creators and publishers. Reaching the total of US$ 25 millions in investments, ProRata currently has partnerships with big names in the industry, as Universal Music Group, The Atlantic, Financial Times e Axel Springer.
Chatbot will be launched in October
The launch of a signature collection chatbot is scheduled for October. Different from other AIs, The purpose of this resource is to exclusively use licensed data instead of content freely extracted from the internet, often without due authorization.
As the founder of ProRata argues, Bill Gross, The focus of the enterprise is quality rather than quantity. This would result in more reliable AI outputs for everyone. Like this, the chatbot will be launched to reinforce the concept of the business model already implemented by the startup.
“I am stating that 70 millions of good documents are, in truth, higher than 70 billions of bad documents. This will lead to better answers.”, explica Gross. The founder's aim is to reach a sufficient number of users with the subscription service, generating enough revenue to compensate copyright holders.
The founder also explains that ProRata partners will receive monthly reports showing how their content was used, how related searches were done and bringing the value they will receive.
