Tesla's expansion in the European market is increasingly consistent. After 14 years since its first delivery in Europe, the North American manufacturer has just reached the 1 million electric cars (EV) sold not continent. Elon Musk's automaker recently registered the sale of 5 millions of electric vehicles sold around the world.
Therefore, Europe just represented a fifth of Tesla's total sales, obtaining a sales rate greater than US$ 300 thousand per year. Tesla's first local sale took place in 2009 with limited deliveries of the Roadster model. The current numbers would be a response from European countries themselves to adopt more sustainable energy.
The company demonstrated satisfaction with this brand through a note published on the social network X on Friday, 20. “Today we reached 1 million Tesla vehicles on roads across Europe. Thank you to our owners and supporters for helping us accelerate the transition to sustainable energy.”, officially announced the company.
Threat for European manufacturers
At the moment, Tesla already represents 12% of the total plug-in car segment, meaning 3% of the total EV vehicle market. Increasingly stronger in European countries, Tesla has also become a strong threat to local manufacturers. Current sales statistics show that the American automaker has placed two of its models at the top of the list of best-selling electric cars in Europe.
The two highlights in sales would be the most recent Model 3 e or Model Y, produced in Germany. That's why, in July, Market forecasts already pointed to a strong tendency for the American company to become the largest manufacturer on German soil. But, furthermore, other issues could favor Tesla's growth in Europe, such as the European Union's concern about Chinese expansion or the export of cars to the Asian country.
Cars are more affordable
In addition to Model vehicles 3 and Model Y, Tesla currently also works with the Model S and Model X. Unlike the first unit sold in Europe in 2009, Today prices are up to 50% cheaper. At that time, the value of the original Roadster model exceeded the 100 thousand euros. Now, Tesla is betting on expanding its charging network on European soil.
At the moment, the brand operates with a thousand car stations and 13 thousand individual superchargers. Brand fans and analysts await the arrival of the Cybertruck on the European market. That's why, the bet is that Tesla will sell 1 million new electric cars much sooner than expected.
