Amid the controversies involving Twitter, Meta debuted a worthy competitor: o Threads. A rede social, which is linked to Instagram, was released this Wednesday, 5, around 8pm in 100 starting countries. The platform is available for Android and iPhone devices and works by synchronizing data with its “sister application”.
Threads works in a “microblog” style in which Meta defined that it will be a space for “real-time updates and public conversations”. Like this, its functions are very similar not only to Twitter, but with other social networks such as Mastodon and Bluesky. As in “rivals”, in the new Meta publications will also support up to 500 characters.
Furthermore, Posts may include photos, links and videos up to 5 minutes, allowing public sharing. Regarding privacy and security, the user will be able to choose who can respond to their publications and the network also provides a filter to hide specific terms in comments.
10 millions of users
With little time to launch, the new Meta has already proven to be a success. Between anonymous members and global celebrities, the company reached the mark of 10 million users in just 7 hours. The information was confirmed by Mark Zuckerberg himself, gift from Meta, who spent the entire morning updating his profile with information and numbers.
To further increase network interactivity, Meta has already informed that in the near future it expects Threads to have access to the “fedeverso”. This would be a secondary social network where people from different platforms with similar usage could follow and interact with each other simultaneously.
How Threads works?
The main difference between Threads and Twitter is that, initially, the new social network does not have trending topics – a feature in which the main topics of the moment are displayed. Access to Threads is simplified: to discover the news, Users must download the application and then access the account using their Instagram login and password.
Like this, the member will be able to use contacts and connections from the sister app to grow their new social network. Those who have both accounts connected, then, may display your Threads subscription number in your Instagram bio, making it easier for friends to find you.
Due to data synchronization, those Instagram members who are blocked on that social network will also remain blocked on Threads. At first, Participation in the network is free and does not include any type of advertising.
Rivalidade Zuck e Musk
Threads was expected to launch on the same day 6 July. Although, Meta decided to bring the news forward by one day, with Mark Zuckerberg himself as the first subscriber. Many experts believe that this would be an attempt to take advantage of a moment in which Twitter is facing criticism on the global stage..
Recently, the social network of the controversial Elon Musk limited access to daily publications to users without a verification seal. In this way, unverified can only read a thousand posts per day. To have access to 10 thousand publications, which would be the maximum limit stipulated by Twitter, the user must have a blue badge earned through relevance or via Twitter Blue.
This is a subscription that allows account verification by paying R$ 42. In this way, Threads are believed to symbolize the real fight between Mark Zuckerberg and Elon Musk that, recently, got involved in rumors and jokes that they would duel in a fighting ring.