Meta tests new AI features on Instagram, WhatsApp e Messenger

Advances in Artificial Intelligence (IA) They also gain space among social networks and messaging applications. Meta confirmed that new technology features are being tested in its applications. New features include smart search with text or image commands for WhatsApp, Messenger and the social network Instagram.

The Meta AI, company chatbot, appears on WhatsApp and Messenger similar to an intelligent digital assistant. Now on Instagram, The company's proposal is to provide more personalized navigation. With AI, the user can interact with the application through their searches, using the search bar.

Still restricted in most countries, AI will help with suggestions and questions, and will offer advanced searches through direct answers. Interactions with the chatbot would be designed to feel like a “conversation with a friend”.

New product serves Meta's largest market

Just as major technology leaders have been developing and advancing AI solutions, Meta has prioritized this area. That's why, the likelihood is that it will continue to expand its tests and innovations. Meta AI has been operating since September 2023 in some English-speaking countries.

The company started designing a chatbot engine initially for WhatsApp. At the moment, the latest tests are also taking place in some African countries and India, which today is Meta's largest market with more than 500 millions of users on WhatsApp and Facebook.

“Our generative AI-powered experiences are under development in multiple phases, and we are testing several of them publicly in a limited capacity”, confirmed and explained a company spokesperson to TechCrunch.

Users announced the new features

Users who had access to the new feature took some screenshots of the AI ​​resources and spread them on the internet. As they, the way to interact with Meta AI is through a button on WhatsApp, in Instagram DMs or in the search tool of both applications.

While messaging apps focus on developing informative and advanced conversations, Instagram will explore users' specific desires. For example, if an individual wants to view travel videos in the United States, it will be enough to write for intelligence.

This can be done through the Instagram search bar, through direct questions or pre-defined prompts. Nonetheless, the user must remember to use “@Meta AI” as a command to activate the chatbot. Texts must also be written only in English, as the novelty is not yet available on a global scale.